Golden Mark Golden Mark

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Transformation from tangible products to intangible services
VI design for the brand Hurakan

In Fengcheng City, Liaoning Province, many low-end brands about turbine emerge one after another. If Mingxiao wants to be an enterprise that not only has its own technology and products, but also can provide better service, it is bound to establish a new.

Build a new image

GoldenMark (GM) came up with a name for the new brand: Hurakan/ Wind Maker, and the brand logo image of Fengshen. It is inspired by the attributes of the wind, which covers a wide range and is ubiquitous, and the wind conforms to the product attributes of the turbine.After more than a dozen times of in-depth communication and discussion between the senior leaderships of GM and Mingxiao, GM pursues perfection and fully interprets the brand connotation.

Focus on service

Mingxiao not only pays attention to the quality of products, but also focuses on the service. The new positioning of Hurakan makes it easier for engineers to replace the turbine for large equipment, so as to save time, lower costs and achieve more efficient speeds.

New experience mode

By optimizing the traditional cumbersome process, improving the current situation of maintenance difficulties and long waiting time, Mingxiao has created a new experience mode that can update and replace the used for you anytime and anywhere, which has become the leader of this industry to promote the development of the industry.

GM implements a comprehensive building of new brand image for Mingxiao, including the design details of each brand touchpoint.

l   Brand positioning

l   Brand name in Chinese and English

l   Core slogan of the brand

l   Brand story

l  VI design


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