Skybest was an airline space booking company and had providing service for a large number of high-quality customers over the years. After it was acquired by Choice in 2010, it has focused on airline space booking on routes between China and Africa, and is
In 2016, Skybest launched its new VI system, which gets rid of the former outdated image with implication of flights only bounded to Africa, and enhances the image as a global airline space booking leader.
As engaged by Skybest, GM conducted SWOT analysis and precise strategic positioning to highlight the global business and partnership with Fortune 500 companies. GM designed a VI system popular among Fortune 500 companies, to boost their trust in Skybest.