Today, the most important task for anyone in the market is to get people's attention, no matter who you are and no matter where you are. Once you get the attention of people, you have to prove that you are worthy of their attention.
This process has actually only two steps, so why does everyone think it is difficult?
This is because most people only know to gain the attention of people, and ignore the fundamental purpose of our efforts to obtain this attention is to establish a long-term relationship with target customers. Emotional connection with consumers is the ultimate goal of all our amazing marketing activities and innovation tactics.
Whether it is viral marketing, guerrilla marketing, entertainment marketing, or experiential marketing, they all can catch people's attention as long as they are performed operating properly. However, many people do not know what to do once they win people's attention. This means nothing established, nothing created and nothing gained.
The retreat of telemarketing rings the alarm bell for us. This type of marketing became widespread in the 1980s, when you could sell anything by phone. This spectacular scene lasted more than a decade, and now things have been very different. The rules have changed dramatically, even if telemarketers have successfully evolved from recording phones and call recognition systems. Now, we normally hang up the phone instead of ordering a steak knife on the phone.
When we watch TV, open the mailbox or go for a walk, we find that we live in a world full of brands. For years, we have worked in offices behind shopping areas of retail stores, observing the look of consumers and every detail of their behaviors.
Survive in the World of Brands - “Our World of Brands”