Golden Mark Golden Mark

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GM’s Attitude

Philosophy of Branding

Branding and advertising strategies are tailored based on conditions of companies to effectively communicate the uniqueness and relevance of the brands in public environment, and to build with limited resources...

GM believes that only true understanding of brand enterprise design allows for more ambitious prospects.


Branding, advertising and publicity strategies


We develop advertising and publicity strategies tailored to conditions of companies to effectively communicate the uniqueness and relevance of the brands in public environment, and to attract targeted consumer groups with limited resources.


Advertising and publicity strategies


Advertising and communication strategies are mainly intended to improve the brand owner’s competitiveness in the industry, and avoid malicious competition in the same industry. GM believes that establishment of a brand enterprise is not just about the exterior design, and the enterprise has to understand its own future.


Enterprise brand identity system


An enterprise brand identity system is comprised of two parts, the visual system identity and spatial system identity. Visual system identity is the principal part of the enterprise brand identity system. Customers quickly identify the enterprise with a series of symbols and elements such as color, logo, corporate slogans, propaganda ideas, booklets and business cards, which demonstrate professionalism and recognition. The spatial identity system is mainly intended to enhance the expectations and pride of employees for the company. A professional spatial identity system will boost the environment and productivity of the company. These two systems are inseparable and mutually augmenting.

 


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