First, the logo has an arrow in orange.
The arrow starts from the first letter “a” and is directed at the letter “z”, meaning Amazon has everything on its site.
Just look at the lower part of the logo. You can see a satisfied smiling face with a dimple.
In fact, the design is not all for consumers to memorize it, and another important purpose is to make the advertiser pay.
In fact, the design is not all for consumers to memorize it,
and another important purpose is to make the advertiser pay.
Logo Design
Designer’s Secret: What Is Hidden in Logos?
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