Since 1978, China has entered the tide of reform and opening up. In just a few decades, China has gone from scarcity of resources to 

abundant material resources,Almost every year, the consumption habits of Chinese people catch up with the consumption patterns of 

world-class cities at a high speed,During this period, in just 20 years, domestic brands have been rising and declining, and there are

new competitors,rise again, decline again.

It's a flash in the pan, and there's almost no brand change in the pan,

However, the German precision industry countries far away in Europe and the Asian and Japanese craftsman spirit brand in the near

future have been brilliant for hundreds of years.

In this way, many Chinese entrepreneurs are puzzled. What is the reason for these brands to become real brands?

In fact, young entrepreneurs in China have also begun to pay attention to brands. Influenced by the advanced information technology

and the culture of foreign-funded enterprises, many young entrepreneurs in China understand that brands do not simply rely on a logo

or a package to impress consumers. They understand that the success of a brand is actually a set of strict intangible system to support

the whole brand. The so-called invisible, is what we often say, "how much can a logo cost?" Brand intangible assets.

The rise of market segments

In fact, the so-called huge market in China, coupled with the import of foreign brands and the rise of local brands, will also be subject to

great competition pressure. In the new era, every brand is trying to find a market segment. The division of market segments enables the

new generation to understand that "my choice" is not only the consumption concept of echoing others' opinions, but also the expression

of self. The consumption of the post-90s, post-00s and even the post-80s and 70s is also changing and will no longer follow the trend.

Therefore, before brand design, we need to calm down to deeply analyze the psychological needs of consumers. Colleagues of

GOLDEN MARKER(Asia) have encountered many examples. Business owners always think that their products are very good, and other

famous brands are much worse.But why can't they always win the favor of the market? The market always tends to do

"not as ideal" brand consumption?

"Good design and beautiful design are all mystical. Only through a solid in-depth analysis and discussion, can we design a design that meets

the needs of consumers. The relationship between strategy and design should be coordinated, uncoupling and well founded. Only in this way

can we maximize the design that meets the needs of market segments. It is a business work that combines sensibility and rationality, and it

is a screening object for entrepreneurs to invest and produce returns. " Zhao Boheng, founder of GOLDEN MARKER(Asia)

Through shaping the core value concept of brand enterprises and the establishment of enterprise management system, the spiritual identity

of employees to the enterprise is enhanced,With standardized management, we can realize an efficient, unified, scientific and orderly

organization and operation mode.

The position of logo and package in brand image system

Logo and brand slogan are two inseparable brothers in the whole brand image, one is graphics, the other is text. One is the will, the other

is the speech. Of course, in the new brand change, more brands have joined the voice recognition system, such as the five notes of Intel

processor,which we are familiar with, to the music recognition system of MasterCard, which is hotly discussed in the design circle recently.

The Gome team thinks that these are the representatives of a brand, just like our sales staff. They are unified and independent, but they are

only one link in the whole brand image. Just like our sales representatives, they are only one link of the enterprise, not all of them.