GM persuaded Townsupper into living its own way, but this change was not a thing overnight. After all, the Townsupper had already created an image among consumers. It is impractical to completely reverse such impression, but keeping the existing image is stepping into the shoes of the giants.

After a year of research, analysis, investigation and meetings, Townsupper adopted a phased strategy for upgrading the brand. By incorporating local characteristics and getting rid of traces of Zkungfu, GM created a culture belonging to the generation of post-1990s and a catering chain of the Cantonese cuisine.