To this end, SUNTOUR invited a team from GM to Dubai to help them create an international image of the Chinese company through drastic upgrade. 

The team of GM conducted in-depth investigation and research. 

After nearly 2 weeks of continuous meetings and analysis, the team and SUNTOUR reached a consensus for focusing on building the group’s overall image, and establishing and improving the image of each sub-brand rather than that of individual stores. 

As a result, SUNTOUR was favored by Nakheel, the largest developer in Dubai, and awarded the option to select the best store location in shopping malls of Nakheel.

SUNTOUR has quickly become one of the largest Chinese businesses in the China-Arabic region trade, and occupies 1/4 of the rental area of Longcheng.