In the world of children, Happy, Smart and Funny is connecting children to the Internet through another form of dialogues and creates brand-new experience of knowledge and play. Instead of rushing to build the brand image, GM worked to attract the attention of users with the package design and impress users with exciting visual elements.

Through careful observation, GM found that children are free from brand lock-in, which gave the growth of Happy, Smart and Funny in its start-up stage. Being attractive to children is a good design.

GM devoted a lot of time to researching the behaviors of children, and incorporated touch, color and experience into the packaging. The product has built-in WeChat functionality and teaching materials for interactive Internet dialogues and teaching. Through the analysis with large data, the sampling helped creation of personalized parameters of the toy for every user. With minimized costs, Happy, Smart and Funny has generated revenues of CNY 30 million by creating a new world of children's Internet.